![]() But it's still something that people ask for.” “The idea was like hey, let’s figure out a more sustainable way to do this for our company, where it's not a core competency for us to have all these integrations. They had clear value, but were painful for a team with limited resources. Being able to meet their users in the many places that they’re at is important.Įven though their Zendesk integration came out ‘good enough,’ future project management integrations were in a nebulous space. Interconnectivity is key to the platform’s value prop: ops teams form the “backbone” of most organizations. Avenue then sends those alerts to Slack, SMS, and (now!) project management destinations. Founded by Jeff and his high school best friend Justin Bleuel, the Uber and Amazon alums' goal is to bring observability infrastructure enjoyed by larger enterprises to small and medium businesses.Īvenue’s customers, who range in profile from AngelList Ventures to Rappi, can set up alerts for business conditions that they want to monitor. Why? Avenue is an observability platform for operations teams. “We definitely didn't want to do that again if we got another request.” That ultimately distracted from Avenue’s core roadmap. ![]() ![]() Minor issues, like types being incorrect in documentation, built up and meant that the integration build took longer than it should have. What they found were unexpected difficulties. “We took the path of least resistance, which was just to dive into the API docs,” Jeff says. This meant Jeff Barg, Avenue’s co-founder, and his team did what they do best: they built the integration without much thought to close the deal. Avenue’s Zendesk integration was ‘good enough’, but wouldn’t scale.
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